Customer Recognition System

Customer cite System at E-Z Tickets E-Z Tickets is an up and attack slateing procedure for live concerts, sports, arts, theater, broadway shows, and family events. At E-Z Tickets guests be able to purchase tickets online, by phone, and at selected retailers. Due to a recent tableland in sales, E-Z Tickets is looking to enlarge its customer standstill and apply receptive buyers. There is clearly a need for deeper analytic perspicacity into customer needs. The technological resources currently employed at E-Z Tix countenance only limited customer entropy. In stray to cleanse the promotional marketing strategy E-Z Tix go forward have to make up ones mind more close to their customers and identify their preferences. This entrust allow E-Z Tix to boost upcoming concerts and events to the suited guests according to unique preferences. Data still from customers during their purchases will be directly input into the Customer Recognition System, allowing E-Z Ti x to categorize and change user preferences and information. This parvenu relational database will be use by the Sales and Marketing discussion section to spy current best customers and their preferences. After a fewerer survey questions and records of preceding buying activity, the database can predict consumers accept for products and their likelihood to purchase.

research has proven that the benefits of implementing the unexampled system will out-weigh the costs. Focused data is easily collected with a few simple questions during ticket purchase, which is advantageous for all parties. Because E-Z Tix cu rrently employs an in house IT dept, they ar! e equipped with technological resources to program the juvenile software indoors one month. The new data base will increase profits/sales, improving customer helper and increase popularity of the venue. The new database will be comprised of a customer information database, honorarium and shipment database, show recommendation database and a promotional database. The new system will automatically target...If you involve to get a full essay, order it on our website: BestEssayCheap.com

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