Marketing Research On Airasia

Table of Contents Executive summary 1. Introduction 1. perspective on foodstuff 2. Environmental outline 1. External factors use PEST 1. Political factors 2. economical factors 3. Social factors 4. Technological factors 2. upcountry factors using prink 3. Stakeholder compendium 3. Strategic judgement 1. find Airasias closes, visions and values 2. Strategic Action Programs 4. Recommendations .. 5. refinement .. References accessory Executive summary This report is prepared with objective to examine and assess the impact of external and internal factors on the companion, and barrack areas for melioration in response for the order. The scope of the report includes a some environmental tools, such as SWOT, PEST and Stakeholder analysis.

SWOT analysis enables to see the gruelling positions in the market, to detect weaknesses for merely converting into strong ones and Stakeholder analysis helps to determine the most important stakeholders and their influences to the companys performance. (Marketing Intelligence & Planning, 2010) 1. INTRODUCTION Everything started with a simple goal: How to free tune travel from the clutches of the elite and turn over it so abject- speak to that Now Everyone Can Fly. in concert with partners Dato Tony Fernandes set up Tune Air Sdn Bhd (Tune Air), an styleline holding company indeed bought everyplace AirAsia. Now, AirAsia has become one of the most flourishing airlines in th e Southeast Asian region and the pioneer of ! low cost and no frills travel in Malaysia. AirAsia is engaged in providing air transportation service and now airline go to over 60 destinations from hubs in Malaysia, Thailand, and Indonesia, Singapore, Hong Kong, Macau, China, India, Philippines, Brunei, Cambodia,...If you want to get a liberal essay, order it on our website: BestEssayCheap.com

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