Magazine Advertisement The Main Target Objective Marketing Essay

Magazine Advertisement The Main Target Objective Marketing Essay The main target objective for advertisement through flyer is to promote the product, which is the Fipper. The distribution of flyer is to give message to target consumers about the latest promotion which is with every 2 pairs purchase of Fipper slipper, buyer will able to get RM3 discount for the 2nd pair of Fipper slipper. This promotion is targeted to consumer within area of 50 selected flagship outlets all around Malaysia. During this advertising campaign, there will be 50,000 copies of promotion flyers will be distribute to these resident areas, which means there will be as much as 1000 copies of flyers distribute to each selected flagship outlets area. The flyer has stated that the discount promotion will be start on 1st May 2013 to 31st May 2013. That means the advertising will be run for 31 days constantly. The objective of having this promotion is to increase range of audience and attract more customers to go to the Fipper outlets. This promotion only generate small amount of profit but it is a good way to target customers which are going to give a first try on Fippers product. By delivering a great positive post-consume evaluation, this discount promotion enables Fipper to put up long-term relationship with its regular customers and having better opportunity getting market share from other competitors. Magazine Advertisement: The main target objective for advertisement through this advertising medium is to attract magazine readers to the products. This is also because magazines advertisement can last very well in long-term since a magazine can be use as long as it is useable unlike flyer. For this advertisement, there will be 3 different sizes of magazines advertisement to be used, which are full page size, half page size and quarter page size. The best magazine to insert the Fipper advertisement into the magazine page is SEVENTEEN magazine Malaysia. The reason is because Fipper is target from teenage to young adult consumer and should be advertise through magazines that target in the same age group. This advertisement will be scheduled in the duration of 5 months starting from May issue until September issue. A full page size of Fipper ads will be used for the May and June issue of SEVENTEEN magazine Malaysia, half page for July and August issue and quarter size for September issue. These 3 different siz es of ads will also be appear in different design and layout for each size but primarily will promote the Fipper latest product such as the Fipper Canvas. Advertisement will be designed according to teenagers and young adult personalities to have higher rate of readers or audiences. Newspaper Advertisement: The main target of newspaper advertisement is to give information about the Fipper sales promotion and promote one of the Fipper products, which is the Fipper Comfort. The price for 2 Fipper Comfort is RM51.80 but will have 10% discount during promotion period which make it only RM46.60. This promotion is recommended for consumers who are seeking for a extra softness and comfort for their feet. This promotion with the strategy of buy more for more discounts will persuade the consumers to buy more products of Fipper. This strategy enables Fipper to increase their sales in other products such as Fipper Classic and Fipper Slick. The lower profit of product does not affect the profit in overall sales with higher selling rate even there is a discount. New Straits Times Newspaper has been chosen in advertising Fippers promotion. The reason New Straits Times Newspaper has been chosen is because it is one of the highest readership among all the newspapers and it may be the most efficient medium ads for Fipper to promote its brand and deliver the message of the advertiser to its target consumers. The length of period for advertisement in New Straits Times Newspaper is 3 days in row corresponding towards the sales promotion by the Fipper. That means within the 3 days of promotion, the advertisement will be appear in New Straits Times Newspaper which will be on 16 May, 17 May and 18 May 2013. New Straits Times is the perfect newspaper to advertise the Fipper promotion because it is one of the highest readership media in Malaysia and also target for younger consumer such as young adult. This is also because since it only last for 3 days, daily newspaper should able to deliver the message because it is published daily rather than like mag azine which monthly. Billboard: The main target objective for advertisement through billboard is to promote and to give impact to road user about the Fipper product. The advertisement which published on billboard on the road side does not only include the messages of latest product of Fipper but it is also to remind the road user about the brand and grab attention of road user. Through the use of billboard advertisement, brand recognition among consumers will be increased. The great brand recognition of Fipper will reach the objectives of increasing sales and generating profits. Spectrum Outdoor Marketing has been selected in the billboard advertising company. This is because Spectrum Outdoor Marketing billboard advertising company is one of the most famous billboard suppliers in Malaysia and it has the biggest coverage on road side billboard along the South-East Highway. The advertisement duration for Fipper on billboard has been set to 3 months. The venue of the billboard will be placed at South-East Highway in Kuala Lumpur area because Kuala Lumpur is the most populated place in Malaysia and there is high number of road user go through Kuala Lumpur. Television Commercial (TVC): The main target advertising through TVC is to provide information about Fipper to mass audience and at the same time to persuade audience for the purchasing Fippers product. The use of TVC is the most effective way to reach to high population of mass audience and delivering the message in an interesting way which include of moving images, sound effects, music, and subtitle. Besides that, the background music and sound effects that being used in TVC will create an opportunity for Fipper to be recognized by audience. 8TV is selected by Fipper to advertise their TVC because most of the audiences of 8TV are from youngster and they are the demographically main target audience in the Fippers target segmentation. The advertisement on 8TV can be considered as the most efficient way to reach to the main target consumers for Fipper. The TVC scheduling for Fipper are set and to be advertised on 8TV in week days. Due to the high cost of TVC advertisement, the advertisement of Fipper will appear on 8TV for 3 days in a week. The advertisement will be last for 1 month, which is from 1st May 2013 until 31st May 2013. The time slots taken for Fipper would be in afternoon starting from 2pm until 4pm and in night from 7pm until 10pm. The frequency for the TVC will once for each session which will appear 2 times every day for 31 days. Web: The web will also be used as advertisement medium for Fipper product. The reason that web used for advertisement is because it can deliver the message to mass consumer than any other type of advertisement medium. It is also the best way to approach audience since the target consumer which age group is between 13 and 30 years old use internet very frequently nowadays. MSN Malaysia webpage will be used as advertisement site for the Fipper products because it is used by large amount of internet surfer. This method will able to deliver its advertisement message to target audience effectively. The time slot for this advertisement will be starting from the first week of May which is 1st May until 2nd week of May which is 14th May 2013. Therefore, it is a total of 14 days of advertisement execution. The advertisement will promote the benefit of Fipper products from other competitors and giving a positive way towards Fipper products from audiences perspective. This will show the uniqueness of Fipper and consumer able to differentiates it from other products brand.

Do Political Campaign Contributions Impact the Outcome of Elections? :: essays research papers

Do Political Campaign Contributions Impact the Outcome of Elections? In the process of searching for a research question that has the possibility of gaining positive results one must find a dependent variable in addition to several independent variables that might be a direct cause or a factor in the dependent variable. In observing major political elections throughout my life I have noticed a recurring trend. In many elections one candidate outspends their opponent in an attempt to gain victory. I intend to set up a research design to determine whether independent variables concerning campaign contributions have an effect on the outcome of elections.   Ã‚  Ã‚  Ã‚  Ã‚  As campaign finance reform remains a hot topic in congress with legislation such as the McCain-Feinghold Bill, it is important to determine if campaign spending affects the outcome of elections. If the results this question indicate a direct relationship between the independent variables and the dependent variable then legislative restrictions might necessary. If campaign spending does not factor in on the outcome of elections, then maybe there is nothing wrong with a candidate outspending their opponent.   Ã‚  Ã‚  Ã‚  Ã‚  Several articles and books have been written on this subject that I have found useful. According to Ruth S. Jones(1981) â€Å"These sentiments are often supplemented by a belief that the only way a minority party can win is by outspending opponents.† Throughout the article Jones focuses in on this trend. If this assumption is true it would indicate that outspending an incumbent is necessary to gain office.   Ã‚  Ã‚  Ã‚  Ã‚  The Committee for Economic Development found similar results(1968), â€Å"Candidates with access to vast personal or family fortunes have a substantial advantage in the pursuit of high office.† This means that a wealthy candidate can in essence buy a victory in an election. This committee’s research has provided several facts toward my research plan.   Ã‚  Ã‚  Ã‚  Ã‚  On the contrary, in an article by Gary C. Jacobsen(1978),†Ã¢â‚¬ ¦spending by challengers has a substantial impact on election outcomes, whereas spending by incumbents has relatively little effect.† These findings add another Wrinkle in the process of framing my research design by forcing me to differentiate if spending by incumbents and challengers has a different impact. This article refers to a number of recent studies that found that there is a relationship between how much money is spent and how well a candidate does on election day.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the twentieth century events have occurred that indicate that campaign spending in some instances factored in on the results of elections. Do Political Campaign Contributions Impact the Outcome of Elections? :: essays research papers Do Political Campaign Contributions Impact the Outcome of Elections? In the process of searching for a research question that has the possibility of gaining positive results one must find a dependent variable in addition to several independent variables that might be a direct cause or a factor in the dependent variable. In observing major political elections throughout my life I have noticed a recurring trend. In many elections one candidate outspends their opponent in an attempt to gain victory. I intend to set up a research design to determine whether independent variables concerning campaign contributions have an effect on the outcome of elections.   Ã‚  Ã‚  Ã‚  Ã‚  As campaign finance reform remains a hot topic in congress with legislation such as the McCain-Feinghold Bill, it is important to determine if campaign spending affects the outcome of elections. If the results this question indicate a direct relationship between the independent variables and the dependent variable then legislative restrictions might necessary. If campaign spending does not factor in on the outcome of elections, then maybe there is nothing wrong with a candidate outspending their opponent.   Ã‚  Ã‚  Ã‚  Ã‚  Several articles and books have been written on this subject that I have found useful. According to Ruth S. Jones(1981) â€Å"These sentiments are often supplemented by a belief that the only way a minority party can win is by outspending opponents.† Throughout the article Jones focuses in on this trend. If this assumption is true it would indicate that outspending an incumbent is necessary to gain office.   Ã‚  Ã‚  Ã‚  Ã‚  The Committee for Economic Development found similar results(1968), â€Å"Candidates with access to vast personal or family fortunes have a substantial advantage in the pursuit of high office.† This means that a wealthy candidate can in essence buy a victory in an election. This committee’s research has provided several facts toward my research plan.   Ã‚  Ã‚  Ã‚  Ã‚  On the contrary, in an article by Gary C. Jacobsen(1978),†Ã¢â‚¬ ¦spending by challengers has a substantial impact on election outcomes, whereas spending by incumbents has relatively little effect.† These findings add another Wrinkle in the process of framing my research design by forcing me to differentiate if spending by incumbents and challengers has a different impact. This article refers to a number of recent studies that found that there is a relationship between how much money is spent and how well a candidate does on election day.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the twentieth century events have occurred that indicate that campaign spending in some instances factored in on the results of elections.

The History of Islamic Education in Turkish Society

With the end of World War II the strains that had been created by the transformation of Turkey under Ataturk erupted into the open.The political elite splintered into various factions and new elements that had risen to the fore in the twenties and thirties; businessmen, traders, and entrepreneurs.Began to articulate insistent demands for a greater voice in decision-making. In their drive for more power the new groups quickly gained the support of many elements within the society who, dissatisfied with the rigidity of the CHP and the bureaucracy in general, and with the wartime economic problems in particular, wished to see a greater degree of freedom within the country.In this atmosphere ideological attitudes ranging from racialism to communism were openly expressed and fundamental political issues became topics of popular debate. This debate culminated in a dramatic change in the political system that could now be characterized as competitive, a change that in turn engendered marked repercussions in every aspect of Turkish life.For many reasons; including Inà ¶nà ¼'s dedication to Ataturk's ideal of establishing a multiparty system, internal opposition within the CHP, and demands to end one-party rule; opposition politics were legalized in 1946. In 1950 the DP (Democrat Party), formed by four former CHP leaders, was swept into power by an overwhelming majority. This election marked a turning point in the country's history.Not only had a remarkable transition from dictatorship to democracy taken place, but the new government promptly embarked upon an ambitious program of economic development that would have significant consequences for Turkish society in general and the educational system in particular (Szyliowicz, 1966).What had happened was that the first free elections in Turkish history allowed all segments of society to voice their dissatisfaction with the CHP which had been in power for twenty-seven long years; intellectuals wanted democracy, businessme n resented the etatist economic policy, landowners were disturbed by the attempts; however unsuccessful; to induce change in rural areas, and the peasantry, whose way of life (as we have noted) had changed but little, felt neglected and abused by a tyrannical administration.Secure in its mandate, the DP attempted to carry out its campaign promises, launching an ambitious program of economic development financed in large part with American aid, and liberalizing various restrictive laws.Furthermore, the DP was aware of the importance of rural support and did its utmost to maintain the favor of the villagers by a partial relaxation of religious restrictions; the call to prayer could once again be chanted in Arabic and religious instruction became a regular school subject unless the parents requested that their children be excused.

John Stuart Mill Views On Objectivism Essay - 1233 Words

John Stuart Mill: Views on Objectivism John Stuart Mill defends objectivism about intrinsic value within utilitarianism. A theory of intrinsic value indicates what things are valuable for their own sake. Within the Theories of Intrinsic Value, we think of Objectivism and Hedonism. Objectivism is best described as: Certain ways of life are intrinsically valuable, even if they hold less pleasure than others. Some things are valuable regardless of, and independently of, the pleasure they may produce. In contrast, hedonism states that pleasure and pleasure alone is intrinsically valuable. It is my belief that Mill’s defense of objectivism succeeds. Simply put, John Stuart Mill believed that the end of all action is happiness and, in turn, objectivism about intrinsic value as justifiable by argument. â€Å"The creed which accepts as the foundation of morals, Utility, or the Greatest Happiness Principle, holds that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness† (Ch. II, paragraph 2). Mill describes utility as the foundation of morals based on the promotion of happiness. He argues that some kinds of pleasures are deemed more desirable and more valuable than other pleasures. It is implausible, he maintains, to hold that â€Å"the estimation of pleasures should be supposed to depend on quantity alone† (Ch. II, Paragraph 4). 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