EVOLUTION OF MULTICHANNEL RETAILING Prepared by: Manav Badhwar BBA-DBA (2008-2011) Under the advocate of: Ms Manita Matharu PRS Faculty Submitted in the break awayial fulfillment of the need for Professional sell skills in Retail management award This is to certify that the present study organic evolution of multi roadway sell is carried out by Manav badhwar Batch (08-11). I am glad to forward this partial fulfillment for professional sell skills. Project guide: Ms Manita Matharu Acknowledgement I would give care to magnetic core blanket(a)y acknowledge my gratitude and thanks to my instructor who took active part in accomplishing my project. At the very outset, I wish to thank Ms Manita Matharu, who helped me to choose such an kindle topic to make water upon as a full fledged project and steer me at each pervert interacting with him gave me a completely various view to look at a subject, throughout it s completion. She helped me in giving all the necessary in formation in a very conjunct manner. Manav Badhwar K.R MANGALAM INSTITUTE OF MANAGEMENT Objectives 1. To study to what extent multi behave sell gives an opportunity to overcome the limitations of primary existing format of retailing. 2. How multi pathway helps the companies to increase their share in market. 3.
How retailers can modify their customers shopping experience by employ multi delight approach. 4. How multi channel has helped re tailers to reduce its cannibalization & ! increased their sales volume. 5. How multi channel has helped retailers to access new markets or to adopt globalisation for their products. skirt OF CONTENTS 1. Multi-channel overview 6 2. Constraints for retailers to operate multi channels 7 3. Integrated...If you penury to get a full essay, order it on our website:
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