Magazine Advertisement The Main Target Objective Marketing Essay

Magazine Advertisement The Main Target Objective Marketing Essay The main target objective for advertisement through flyer is to promote the product, which is the Fipper. The distribution of flyer is to give message to target consumers about the latest promotion which is with every 2 pairs purchase of Fipper slipper, buyer will able to get RM3 discount for the 2nd pair of Fipper slipper. This promotion is targeted to consumer within area of 50 selected flagship outlets all around Malaysia. During this advertising campaign, there will be 50,000 copies of promotion flyers will be distribute to these resident areas, which means there will be as much as 1000 copies of flyers distribute to each selected flagship outlets area. The flyer has stated that the discount promotion will be start on 1st May 2013 to 31st May 2013. That means the advertising will be run for 31 days constantly. The objective of having this promotion is to increase range of audience and attract more customers to go to the Fipper outlets. This promotion only generate small amount of profit but it is a good way to target customers which are going to give a first try on Fippers product. By delivering a great positive post-consume evaluation, this discount promotion enables Fipper to put up long-term relationship with its regular customers and having better opportunity getting market share from other competitors. Magazine Advertisement: The main target objective for advertisement through this advertising medium is to attract magazine readers to the products. This is also because magazines advertisement can last very well in long-term since a magazine can be use as long as it is useable unlike flyer. For this advertisement, there will be 3 different sizes of magazines advertisement to be used, which are full page size, half page size and quarter page size. The best magazine to insert the Fipper advertisement into the magazine page is SEVENTEEN magazine Malaysia. The reason is because Fipper is target from teenage to young adult consumer and should be advertise through magazines that target in the same age group. This advertisement will be scheduled in the duration of 5 months starting from May issue until September issue. A full page size of Fipper ads will be used for the May and June issue of SEVENTEEN magazine Malaysia, half page for July and August issue and quarter size for September issue. These 3 different siz es of ads will also be appear in different design and layout for each size but primarily will promote the Fipper latest product such as the Fipper Canvas. Advertisement will be designed according to teenagers and young adult personalities to have higher rate of readers or audiences. Newspaper Advertisement: The main target of newspaper advertisement is to give information about the Fipper sales promotion and promote one of the Fipper products, which is the Fipper Comfort. The price for 2 Fipper Comfort is RM51.80 but will have 10% discount during promotion period which make it only RM46.60. This promotion is recommended for consumers who are seeking for a extra softness and comfort for their feet. This promotion with the strategy of buy more for more discounts will persuade the consumers to buy more products of Fipper. This strategy enables Fipper to increase their sales in other products such as Fipper Classic and Fipper Slick. The lower profit of product does not affect the profit in overall sales with higher selling rate even there is a discount. New Straits Times Newspaper has been chosen in advertising Fippers promotion. The reason New Straits Times Newspaper has been chosen is because it is one of the highest readership among all the newspapers and it may be the most efficient medium ads for Fipper to promote its brand and deliver the message of the advertiser to its target consumers. The length of period for advertisement in New Straits Times Newspaper is 3 days in row corresponding towards the sales promotion by the Fipper. That means within the 3 days of promotion, the advertisement will be appear in New Straits Times Newspaper which will be on 16 May, 17 May and 18 May 2013. New Straits Times is the perfect newspaper to advertise the Fipper promotion because it is one of the highest readership media in Malaysia and also target for younger consumer such as young adult. This is also because since it only last for 3 days, daily newspaper should able to deliver the message because it is published daily rather than like mag azine which monthly. Billboard: The main target objective for advertisement through billboard is to promote and to give impact to road user about the Fipper product. The advertisement which published on billboard on the road side does not only include the messages of latest product of Fipper but it is also to remind the road user about the brand and grab attention of road user. Through the use of billboard advertisement, brand recognition among consumers will be increased. The great brand recognition of Fipper will reach the objectives of increasing sales and generating profits. Spectrum Outdoor Marketing has been selected in the billboard advertising company. This is because Spectrum Outdoor Marketing billboard advertising company is one of the most famous billboard suppliers in Malaysia and it has the biggest coverage on road side billboard along the South-East Highway. The advertisement duration for Fipper on billboard has been set to 3 months. The venue of the billboard will be placed at South-East Highway in Kuala Lumpur area because Kuala Lumpur is the most populated place in Malaysia and there is high number of road user go through Kuala Lumpur. Television Commercial (TVC): The main target advertising through TVC is to provide information about Fipper to mass audience and at the same time to persuade audience for the purchasing Fippers product. The use of TVC is the most effective way to reach to high population of mass audience and delivering the message in an interesting way which include of moving images, sound effects, music, and subtitle. Besides that, the background music and sound effects that being used in TVC will create an opportunity for Fipper to be recognized by audience. 8TV is selected by Fipper to advertise their TVC because most of the audiences of 8TV are from youngster and they are the demographically main target audience in the Fippers target segmentation. The advertisement on 8TV can be considered as the most efficient way to reach to the main target consumers for Fipper. The TVC scheduling for Fipper are set and to be advertised on 8TV in week days. Due to the high cost of TVC advertisement, the advertisement of Fipper will appear on 8TV for 3 days in a week. The advertisement will be last for 1 month, which is from 1st May 2013 until 31st May 2013. The time slots taken for Fipper would be in afternoon starting from 2pm until 4pm and in night from 7pm until 10pm. The frequency for the TVC will once for each session which will appear 2 times every day for 31 days. Web: The web will also be used as advertisement medium for Fipper product. The reason that web used for advertisement is because it can deliver the message to mass consumer than any other type of advertisement medium. It is also the best way to approach audience since the target consumer which age group is between 13 and 30 years old use internet very frequently nowadays. MSN Malaysia webpage will be used as advertisement site for the Fipper products because it is used by large amount of internet surfer. This method will able to deliver its advertisement message to target audience effectively. The time slot for this advertisement will be starting from the first week of May which is 1st May until 2nd week of May which is 14th May 2013. Therefore, it is a total of 14 days of advertisement execution. The advertisement will promote the benefit of Fipper products from other competitors and giving a positive way towards Fipper products from audiences perspective. This will show the uniqueness of Fipper and consumer able to differentiates it from other products brand.

Do Political Campaign Contributions Impact the Outcome of Elections? :: essays research papers

Do Political Campaign Contributions Impact the Outcome of Elections? In the process of searching for a research question that has the possibility of gaining positive results one must find a dependent variable in addition to several independent variables that might be a direct cause or a factor in the dependent variable. In observing major political elections throughout my life I have noticed a recurring trend. In many elections one candidate outspends their opponent in an attempt to gain victory. I intend to set up a research design to determine whether independent variables concerning campaign contributions have an effect on the outcome of elections.   Ã‚  Ã‚  Ã‚  Ã‚  As campaign finance reform remains a hot topic in congress with legislation such as the McCain-Feinghold Bill, it is important to determine if campaign spending affects the outcome of elections. If the results this question indicate a direct relationship between the independent variables and the dependent variable then legislative restrictions might necessary. If campaign spending does not factor in on the outcome of elections, then maybe there is nothing wrong with a candidate outspending their opponent.   Ã‚  Ã‚  Ã‚  Ã‚  Several articles and books have been written on this subject that I have found useful. According to Ruth S. Jones(1981) â€Å"These sentiments are often supplemented by a belief that the only way a minority party can win is by outspending opponents.† Throughout the article Jones focuses in on this trend. If this assumption is true it would indicate that outspending an incumbent is necessary to gain office.   Ã‚  Ã‚  Ã‚  Ã‚  The Committee for Economic Development found similar results(1968), â€Å"Candidates with access to vast personal or family fortunes have a substantial advantage in the pursuit of high office.† This means that a wealthy candidate can in essence buy a victory in an election. This committee’s research has provided several facts toward my research plan.   Ã‚  Ã‚  Ã‚  Ã‚  On the contrary, in an article by Gary C. Jacobsen(1978),†Ã¢â‚¬ ¦spending by challengers has a substantial impact on election outcomes, whereas spending by incumbents has relatively little effect.† These findings add another Wrinkle in the process of framing my research design by forcing me to differentiate if spending by incumbents and challengers has a different impact. This article refers to a number of recent studies that found that there is a relationship between how much money is spent and how well a candidate does on election day.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the twentieth century events have occurred that indicate that campaign spending in some instances factored in on the results of elections. Do Political Campaign Contributions Impact the Outcome of Elections? :: essays research papers Do Political Campaign Contributions Impact the Outcome of Elections? In the process of searching for a research question that has the possibility of gaining positive results one must find a dependent variable in addition to several independent variables that might be a direct cause or a factor in the dependent variable. In observing major political elections throughout my life I have noticed a recurring trend. In many elections one candidate outspends their opponent in an attempt to gain victory. I intend to set up a research design to determine whether independent variables concerning campaign contributions have an effect on the outcome of elections.   Ã‚  Ã‚  Ã‚  Ã‚  As campaign finance reform remains a hot topic in congress with legislation such as the McCain-Feinghold Bill, it is important to determine if campaign spending affects the outcome of elections. If the results this question indicate a direct relationship between the independent variables and the dependent variable then legislative restrictions might necessary. If campaign spending does not factor in on the outcome of elections, then maybe there is nothing wrong with a candidate outspending their opponent.   Ã‚  Ã‚  Ã‚  Ã‚  Several articles and books have been written on this subject that I have found useful. According to Ruth S. Jones(1981) â€Å"These sentiments are often supplemented by a belief that the only way a minority party can win is by outspending opponents.† Throughout the article Jones focuses in on this trend. If this assumption is true it would indicate that outspending an incumbent is necessary to gain office.   Ã‚  Ã‚  Ã‚  Ã‚  The Committee for Economic Development found similar results(1968), â€Å"Candidates with access to vast personal or family fortunes have a substantial advantage in the pursuit of high office.† This means that a wealthy candidate can in essence buy a victory in an election. This committee’s research has provided several facts toward my research plan.   Ã‚  Ã‚  Ã‚  Ã‚  On the contrary, in an article by Gary C. Jacobsen(1978),†Ã¢â‚¬ ¦spending by challengers has a substantial impact on election outcomes, whereas spending by incumbents has relatively little effect.† These findings add another Wrinkle in the process of framing my research design by forcing me to differentiate if spending by incumbents and challengers has a different impact. This article refers to a number of recent studies that found that there is a relationship between how much money is spent and how well a candidate does on election day.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the twentieth century events have occurred that indicate that campaign spending in some instances factored in on the results of elections.

The History of Islamic Education in Turkish Society

With the end of World War II the strains that had been created by the transformation of Turkey under Ataturk erupted into the open.The political elite splintered into various factions and new elements that had risen to the fore in the twenties and thirties; businessmen, traders, and entrepreneurs.Began to articulate insistent demands for a greater voice in decision-making. In their drive for more power the new groups quickly gained the support of many elements within the society who, dissatisfied with the rigidity of the CHP and the bureaucracy in general, and with the wartime economic problems in particular, wished to see a greater degree of freedom within the country.In this atmosphere ideological attitudes ranging from racialism to communism were openly expressed and fundamental political issues became topics of popular debate. This debate culminated in a dramatic change in the political system that could now be characterized as competitive, a change that in turn engendered marked repercussions in every aspect of Turkish life.For many reasons; including Inà ¶nà ¼'s dedication to Ataturk's ideal of establishing a multiparty system, internal opposition within the CHP, and demands to end one-party rule; opposition politics were legalized in 1946. In 1950 the DP (Democrat Party), formed by four former CHP leaders, was swept into power by an overwhelming majority. This election marked a turning point in the country's history.Not only had a remarkable transition from dictatorship to democracy taken place, but the new government promptly embarked upon an ambitious program of economic development that would have significant consequences for Turkish society in general and the educational system in particular (Szyliowicz, 1966).What had happened was that the first free elections in Turkish history allowed all segments of society to voice their dissatisfaction with the CHP which had been in power for twenty-seven long years; intellectuals wanted democracy, businessme n resented the etatist economic policy, landowners were disturbed by the attempts; however unsuccessful; to induce change in rural areas, and the peasantry, whose way of life (as we have noted) had changed but little, felt neglected and abused by a tyrannical administration.Secure in its mandate, the DP attempted to carry out its campaign promises, launching an ambitious program of economic development financed in large part with American aid, and liberalizing various restrictive laws.Furthermore, the DP was aware of the importance of rural support and did its utmost to maintain the favor of the villagers by a partial relaxation of religious restrictions; the call to prayer could once again be chanted in Arabic and religious instruction became a regular school subject unless the parents requested that their children be excused.

John Stuart Mill Views On Objectivism Essay - 1233 Words

John Stuart Mill: Views on Objectivism John Stuart Mill defends objectivism about intrinsic value within utilitarianism. A theory of intrinsic value indicates what things are valuable for their own sake. Within the Theories of Intrinsic Value, we think of Objectivism and Hedonism. Objectivism is best described as: Certain ways of life are intrinsically valuable, even if they hold less pleasure than others. Some things are valuable regardless of, and independently of, the pleasure they may produce. In contrast, hedonism states that pleasure and pleasure alone is intrinsically valuable. It is my belief that Mill’s defense of objectivism succeeds. Simply put, John Stuart Mill believed that the end of all action is happiness and, in turn, objectivism about intrinsic value as justifiable by argument. â€Å"The creed which accepts as the foundation of morals, Utility, or the Greatest Happiness Principle, holds that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness† (Ch. II, paragraph 2). Mill describes utility as the foundation of morals based on the promotion of happiness. He argues that some kinds of pleasures are deemed more desirable and more valuable than other pleasures. It is implausible, he maintains, to hold that â€Å"the estimation of pleasures should be supposed to depend on quantity alone† (Ch. II, Paragraph 4). 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This theory was then expanded by John Stuart Mill to not only include the quantity of users satisfied, but the quality of the benefit received. Utilitarian managers believe actions are either right or wrong, based on the effect they have on others and the world around them, specifically, the only relevant actions of a decision are the weather the result is good or bad for society. Bentham and Mill had fundamental beliefs that changed the way people think, and inRead MoreEssay on week2assignment1564 Words   |  7 Pagesgood for the greatest number† is associated with (Points : 1) utilitarianism. deontology. virtue ethics. objectivism. none of the above. Question 7. 7. Which statement might be used to argue that pornography should be more tightly regulated? (Points : 1) Pornography enhances people’s view of their self-worth. Pornography degrades values that are held in high regard in a society. 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This flaw in the utilitarian model was popularised by John Stuart Mill , who cited Tocqueville, and attempted to incorporate safeguards into his consequential theory. Ayn Rand wrote that the political function of individual rights is to protect minorities from oppression by majorities. The obvious failing of deontologyRead MoreChristian Ethics in a Postmodern World Essay example6531 Words   |  27 Pagesof the industrialist and capitalist expansion and domination; and modernity as the sum total of modern, modernism, and modernisation. The concept of ‘postmodern’ evolves according to different perspectives of the different scholars. C. Wright Mills (1961: 184) treats postmodern as ‘the Fourth Epoch’ following ‘the Modern Age’ when the liberalism and socialism born of the Enlightenment have both virtually collapsed as adequate explanations of the world and the ideas of freedom and of reasonRead MoreExistentialism vs Essentialism23287 Words   |  94 Pagesdid not possess them, it would cease to be. There are other sorts of properties that an object possesses but that do not make the object what it is. Furthermore, essentialism holds that natural things do have essences. * In the existentialist view, the problem of being must take precedence over that knowledge in philosophical investigations. Being cannot be made a subject of objective enquiry; it is revealed to individual by reflection on his own unique concrete existence in time and space.Read MoreOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . 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Schooling Children With Down Syndrome Toward An...

Full Citizenship In order to fully serve all students within a classroom setting, it is helpful to consider the membership of each individual class member. The criteria used to consider a student’s membership or citizenship within a classroom community comes from the book, Schooling Children with Down Syndrome: Toward an Understanding of Possibility, written by Christopher Kliewer in 1998. â€Å"The four elements of citizenship (are): 1) a belief in one’s ability to think, 2) a belief in one’s individuality, 3) a belief in the reciprocity of the relationship, and 4) a shared social place.† (Rapp, p.129, 2012) The ultimate goal for each student is to achieve full citizenship where the contributions of each member are considered by others and the academic needs of each member are also being met. Rapp further explains Kliewer’s elements to possess a â€Å"belief that everyone is capable of thinking-thinking deeply, thinking creatively, thinking fo r themselves† (Rapp, p.129, 2012), â€Å"the belief that each person has unique characteristics all his or her own† (Rapp, p.130, 2012), â€Å"you believe that everyone has something to give and everyone has something to receive; everyone is a teacher and a learner† (Rapp, p.129, 2012), and â€Å"it is a place where each individual belongs and where he or she is valued and can take risks without fear or failure or persecution.† (Rapp, p.129, 2012) The common theme of Kliewer’s elements revolves around ideas of being open minded and believing that

Can An Atheist Support Intelligent Design - 1145 Words

Can an Atheist Support Intelligent Design? Intelligent design is an extremely controversial subject. It has been debated in schools, churches, and even personal conversations. Intelligent Design is the theory that supports the idea of an intelligent being existing as the creator of certain aspects of the universe and biological life. It does not go as far as to try to identify this intelligence, it just notes its presence. Knowing the definition of Intelligent Design, it seems impossible that an atheist could believe in it. But since the intelligence is not specified, Intelligent Design is not strictly a religious belief. There obviously cannot be one opinion for the entire atheist community, but can Intelligent Design be supported by atheists? To answer this question a good understanding of Intelligent Design is essential. As stated, it is the belief that life or the universe was created by an outside being or intelligence. The said intelligence does not have to be a god. Who or what created life is up to the belie ver. People can believe in different creators but still support the same Intelligent Design theory. Intelligent Design (ID) just acknowledges that the universe was created by something and not randomly formed. Many scientists, along with non- experts, believe in ID because biological structures are so complex and suitable for life it seems that they would have to be carefully designed. This may sound similar to creationism, however it is veryShow MoreRelatedThe Design Argument : The Theory Argument1608 Words   |  7 PagesThe Design Argument In the past hundred years, a great debate has shaken the foundation religious and scientific beliefs of society. Philosophers have been arguing about such a debate for hundreds of years, but there does not seem to be any consensus on whether on the existence of god and the universe. The ancient world never battled over such questions, rather they had accepted the fact that the natural world was created by some being. However, as society made major advancements, the questionRead MoreAnalysis Of H.j s Article A Journal Call Question1362 Words   |  6 Pages H.J. McCloskey Published an article in a journal call Question One in February of 1968, he named it â€Å"On Being an Atheist†. In McCloskey’s article, he states a very compelling explanation in why he thinks the everlasting disputes of God’s existence fails. My paper is responding to McCloskey’s arguments with a theistic worldview. In McCloskey’s article, he ventured to explain how atheism is by far more rational, as well as more comfortable than theism is. McCloskey used the wordRead MoreOn Being an Atheist1280 Words   |  5 Pagesand in a way that they were not meant to be used. McCloskey claims that the â€Å"mere existence of the world constitutes no reason for believing in such a being† (1968, p. 51) however the cause of the universe must be an uncaused necessary being. This can be disproved with the non-temporal form of the cosmological argument which states that the universe had no beginning in time, thus it is infinitely old. Nevertheless, the world around us is made up of contingent beings which rely on a cause for theirRead MoreAnalysis Of The Short Article On Being An Atheist 1714 Words   |  7 PagesJ. McCloskey is the author of the short article â€Å"On Being an Atheist†. He has also written many more books on the support of atheism. For this essay we will be looking at his article â€Å"On Being an Atheist†. In his article, McCloskey examines many Christian arguments for the existence of God. McCloskey not only says that Christians are wrong in using these arguments but he critically analyzes them from the view point of a devout atheist. While H. J. McCloskey gives his strong beliefs on the existenceRead MoreThe Argument Of God s Existence1737 Words   |  7 Pagesarguments in support of God’s existence as well as philosopher H.J McCloskey’s article On Being an Atheist. Within McCloskey’s article he refers to three well known theist arguments as proofs the cosmological, teleological and argument from design. The Cosmological argument is a deductive argument that assumes every fact must have an explanation and comes to the conclusion â€Å"the uncaused cause must be God† (Slick, 2013). On the other hand the teleological as well as the argument from design are notRead MoreSummary Of On Being An Atheist1341 Words   |  6 PagesFor many years theists and atheists have argued with one another over the existence of a creator, or God. H.J. McCloskey published his thoughts on the matter in a journal article in 1968 titled â€Å"On Being an Atheist†. In his article McCloskey aims to discredit cosmological and teleological arguments for a creator and he uses the existence of evil in the world as evidence that a divine creator cannot exist. McCloskey routinely refers to the cosmological and teleological arguments as believers’ â€Å"proof†Read MoreAnalysis Of The Article On Being An Atheist By H. J. Gilman1664 Words   |  7 PagesIn the article, â€Å"On Being an Atheist† by H. J. McCloskey’s, he makes several arguments as â€Å"proof† of God’s non-existence to support his atheism. He attacks arguments made by advocates on the existence of God. The arguments argued by Theist are not arguments for proof of God’s existence but are arguments for definitive beliefs of God’s existence. Any argument on proving the Almighty God’s existence is unsatisfactory. The Theist does not attempt to offer â€Å"proof† of God’s existence but rather offerRead MoreEssay on Response to â€Å"on Being an Atheist†1531 Words   |  7 PagesResponse to â€Å"On Being an Atheist† By: Casandra Privette In his article, On Being an Atheist, H.J. McCloskey tried to show that atheism is a more reasonable and comfortable belief than that of Christianity. McCloskey argued against the three theistic proofs, which are the cosmological argument, the teleological argument and the argument from design. He pointed out the existence of evil in the world that God made. He also pointed out that it is irrational to live by faith. In my responseRead MoreCreation: Scientifically Proven? Essay1537 Words   |  7 Pages An atheist is someone who does not believe in a God or creation, but this leads to a sort of problem in beliefs throughout the world and it attacks past heritages and religions. Is there not a God and if there was, can it be scientifically proven? With this concept in mind scientist can make a new set of theories in Macroevolution, which is the study of evolution in large portions such as the universe. With this, we find all sorts of ideas but no proven answers, as there is small evidence to theRead MoreIs There Good Evidence for or Against the Existence of God?1557 Words   |  7 Pagesunmoved mover, the uncaused causer and idea of contingency, these three arguments are all a posteriori (based on the evidence in the universe around us). The unmoved mover is the concept that, in theory (is logically acceptable even for an atheist), that nothing can be in motion without something first putting it into motion. This argument is very similar to Aristotle’s, which is the idea that everything that changes shape, temperature or simply into something else must be changed by something. Aquinas

White theatre performance essay Example For Students

White theatre performance essay On Thursday, October 23rd 2008, we saw a production of Its not all Black and White written by Hannah Philips at the Birmingham Library Theatre.  The play is set in England, in the late 17th century, where a ship had travelled to. On board were black slaves and white masters. It was written in honour of it being black history month and was performed as remembrance. It tracks the passage from captivity to freedom for the slaves. The play shows examples of how the slaves were treated and some of the experiences they may have had in this foreign country to their own. In the first nine minutes of the play there were only two main actors: Neo Mthimkulu and Fabio Balde. Right at the beginning of the performance, Neo played a slave in the dance. The dance at the beginning was choreographed to convey the struggle and the hard times the black slaves went through during the slave trade. When the music started she shuffled forward on each beat with her hands out in front of her crossed over at the wrist. This signified that there were chains around her wrists and ankles and that they were weighing her down. During the dance Neo hand to wear a mask and plain clothing meaning she was unable to use speech and facial expressions to put across her feelings and state of mind. She had to rely totally on her behaviour and actions to communicate her sentiments and emotions to the audience, which is quite a hard task, but she managed to do so effectively. Then her hands are held in the white persons hands and she moves forward as if trying to break free. This suggests that she is captured and is trying to get loose. She then does break free but stands alone and does jumpy and rough movements turning right and left quickly off beat to the music. This movement may have been used to show how she was being beaten by her masters. The jerky movements may have been used to express that the beatings were hard and that is how her body responded to the force of the beatings. She then goes on to her knees while still moving like she is being battered. She puts her hands out in front of her and clasps them together as if she was holding hands on her own. She starts to fall and rise on her knees showing that she is begging her masters to have mercy on her. She repeats this movement several times which makes it look like she is pleaded for them to stop the beating which was she acted out earlier. After this movement, she and her fellow actors start to writhe and crawl on the floor by climbing over one another and putting each hand in front of themselves and dragging it back suggesting that they are crawling away, trying to escape. There is then a blackout, as Neo gets ready to start her scene with Fabio. Neo and Fabio also played a couple who had had a baby in England, as opposed to their own country. At the start of the scene Neo was standing, facing the audience with her new born baby in her hands. She made a speech on how her baby had been born England rather than her home country. She seemed to act very motherly towards the child and to be very proud of his existence. She showed this by rocking the baby up and down and occasionally looking in to the babys face. This made her look like a caring mother who loved her baby a lot. It indicated that she is using her maternal instincts and is taking care of her baby. However, she is also unhappy at the fact that her child had been born in England. This emotion was put across to the audience by her as she stood strong and tall with her back straight showing her opposition to the idea of a British African child. .u89fbd83dfcc13375932b82736c1de80e , .u89fbd83dfcc13375932b82736c1de80e .postImageUrl , .u89fbd83dfcc13375932b82736c1de80e .centered-text-area { min-height: 80px; position: relative; } .u89fbd83dfcc13375932b82736c1de80e , .u89fbd83dfcc13375932b82736c1de80e:hover , .u89fbd83dfcc13375932b82736c1de80e:visited , .u89fbd83dfcc13375932b82736c1de80e:active { border:0!important; } .u89fbd83dfcc13375932b82736c1de80e .clearfix:after { content: ""; display: table; clear: both; } .u89fbd83dfcc13375932b82736c1de80e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u89fbd83dfcc13375932b82736c1de80e:active , .u89fbd83dfcc13375932b82736c1de80e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u89fbd83dfcc13375932b82736c1de80e .centered-text-area { width: 100%; position: relative ; } .u89fbd83dfcc13375932b82736c1de80e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u89fbd83dfcc13375932b82736c1de80e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u89fbd83dfcc13375932b82736c1de80e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u89fbd83dfcc13375932b82736c1de80e:hover .ctaButton { background-color: #34495E!important; } .u89fbd83dfcc13375932b82736c1de80e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u89fbd83dfcc13375932b82736c1de80e .u89fbd83dfcc13375932b82736c1de80e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u89fbd83dfcc13375932b82736c1de80e:after { content: ""; display: block; clear: both; } READ: Theater Review - First Date EssayAt this point, Fabio comes in and tries to take hold of his son. He asks, almost begs Neo for his son. This is shown by how he moves towards Neo. He walks up to her with his hands in front of him and palms facing upwards. He also leans slightly forward with bent knees. This position signifies a subservient manner and shows Neo that he doesnt mean any harm. However, while moving forward Fabio seems quite agitated and shifty, shown by shuffling rather than walking. In response to this, Neo said no and carried on tending to her baby, dismissing Fabio as if saying you can leave now. That action confirmed what she had said with her mouth: that F abio could not have the child. Fabio asks for his son again looking intently at the child and moving closer towards Neo. Now his body position has become less submissive and more authoritative as he leans over Neo and says Give me the boy or I will take him. As Fabio moves closer, Neos body becomes small almost as if she is cowering while backing away from Fabio. This shows that she is intimidated by Fabios aggressive behaviour and is trying to move her and her baby away from him. Fabio then takes the baby by force by grabbing it from Neo. Neo pushes against his chest because she does not want her baby to be taken. When Fabio has the baby she attempts to go after her baby and to take it back but she stops and freezes realising that by doing this she may hurt the child. She has its best interests at heart. She looks behind her and looks towards Fabio and gulps showing a nervous disposition and that she is really worried and frightened for her babys welfare. When Fabio smothers the babys face, therefore killing the child, Neo is very distraught and grieved at her babys death. She runs to Fabio and hits at him and punches him in his arm as an attempt to get him to stop harming her son. She cries heavily heaving out sobs, using her whole body to portray how distressed she is and how miserable she is that she lost her only son who was only an hour old. Overall, from how Neo Mthimkulu has conveyed all the different emotions in all the different circumstances, she seems like a very effective actor who is able to mould into different characters well and can adjust from situation to situation. She made the scene become real to the audience and expressed the real meaning of the play to an excellent standard. The audience really did see that this play showed the reality and the truth of the Black Slave Trade.